I worked on the Fall ‘23 launch of Stio’s new Figment Freeride Collection. With this being a new space for us, and an additional program in our winter hardshell assortment, I was really able to dive into how color can show up differently for us here. I brought in color blocking to play into that growing trend that I was seeing on the mountain and help to differentiate these from our other jackets and bottoms. Blacked-out trims gave a high-performance and edgy feel while helping to tie the dusty and the high-vis colorways into one cohesive package.