Bags and Packs color
Examples of color work that I have done for Stio’s growing bag line. I incorporate all bags, equipment, and accessories color into the greater color direction for the brand each season. Ensuring that the accessories and gear also outfit with and fit into the seasonal stories.
BASIN XT
Stio’s signature bag line, over the years of managing color for this line I have struck a good balance between basics that feel techy vs lifestyle, as well as easy to grab basics vs quirky combinations to grab interest. I have then taken that knowledge to build out color identity for our new, expanding bags line in the programs further down the page. Looking at them as extended collections from a color stand point. There are some similarities and through lines, while having a slightly different trim/color identity for each.
