F25 WomEN’S COLOR STORY - peaks of paradox
For Fall 2025, I restructured our seasonal color architecture by consolidating four color stories for each gender into two larger, more cohesive narratives, each divided into two supporting capsules. This approach preserved the breadth of our seasonal palette while creating stronger cross-merchandising opportunities and a more unified color story across the collection.
Peaks of Paradox explores the striking contrast between the serenity of daylight and the mystery of midnight in the mountains. Built around the tension of warm darks and cool lights, the story is unified by a series of erthy orange-pinks and rich brick reds that bridge both worlds. The result is a palette that feel simultaneously bold and approachable, celebrating the way softness and intensity coexist in alpine landscapes.
Womens Peaks of Paradox moodboard.
The final break out of the two capsules for this story, including the Pantones, and highlighting the overlap of color that helps these two capsules connect together for cross merchandising.
Our warm hero colors are the only hues I develop separately for the mens and womens collections, as they tend to carry the strongest gender-specific color preferences. For Fall 2025, I identified Cedar Blush as the women’s hero warm, a versatile, grounded hue that anchors the Peaks of Pardox story while adding warmth across the entire assortment. Its flexibility allowed it to translate seamlessly across a wide range of materials and applications, from solid dyes and custom heathers, to yarn-dyed plaids and prints, creating consistency throughout the collection.
