S24 WOMEN’S COLOR STORY

 Spring ‘24 is the first season as a brand that we pulled the full color process and color palette creation in house. Using trend and market research as well as hindsights from past seasons, I created our seasonal color palette as well as revamped our color story structures. This is an example of one of these color stories which includes, mood/inspiration, key color combinations, and examples of how the color has executed in some of the final products.